COSTA Presents the Fly Fishing Film Tour 2012….That’s a wrap!
What a long, crazy journey the 2012 Fly Fishing Film Tour has been! It was like riding a water slide in the dark, head first, during a thunderstorm…naked!
The E-Ticket ride began in January and we pinballed our way around the country evaluating microbrews, cheap motels and small, inexpensive, out of the way eateries (think truck stop joints) under the guise of promoting and running a bunch of fly fishing movie trailers. We officially screened our last hosted show in Logan, UT on April 24th so now we have to figure out another scam for subsidized fishing, drinking and telling lies.
The best part was that everyone bought into it, as this year’s tour goes down in history as the biggest and most attended show in our six years of Road Warrior cinema. That translates into three or four more rounds every evening and considerably less sleeping in the truck at 24 hour supermarket parking lots. On special occasions, Thad would even let us turn the heater on in the truck, which for the guys riding in the bed of the pick-up only made it harder to see those inside through the fogged-up windows.
Eleven films from the best independent fly fishing film makers from around the globe debuted on this year’s program, proof that we’re not the only ones who have found a way to get someone to sponsor/pay for our fishing/travel Jones.’ Among this year’s line-up was some of the most dramatic cinematography and sophomoric fishhead humor to ever hit the big screen, complete with booger jokes, bear costumes and a low-speed, down-wind airplane beer drop. Among the films on the Film Tour were:
Waterline Media – Riding High
Sharptail Media – Sipping Dry
MOTIV Fishing – GEOFISH, a Mayan Prophecy
Gin Clear Media – HATCH
Todd Moen – Fall Bullies
3rd Year Fly Fisher – Reverb, A Punk Rock Love Story
Brian Huskey – Doc of the Drakes
Beattie Outdoor Productions – The Arctic
Get Lost Films – Right On It
Ronnie Goodwin – Fly: A Legacy
LDR Media – The Kodiak Project
As part of our ongoing support of independent filmmakers The 2012 Fly Fishing Film Tour will be delving out over $30,000 in cash to this year’s filmmakers (Thad forgot to carry the zeros in the checkbook or we would have had a lot more fun and delved out $3,000) who were selected for this years program. Obviously someone else needs to hold the checkbook next time, because that is an unprecedented number to share among the filmmakers, even for some of the larger film festivals!
Aside from watching crew members humiliate themselves trying to hit on the local talent (think females fly fishermen) some of the better highlights from this year’s tour included the largest crowd of the year at the Wilma Theatre in Missoula, MT where 1,100 fish-crazed Montanans and a pair of misled sheep enjoyed the show and mopped the floor with gallons of beer. It was really a special evening, that was, until someone mentioned that they used sheep fur to tie a #18 caddis and spent the night in jail with Dana Carvey and a pair of naked sheep.
We broke attendance records in Bend, Portland, Seattle, Spokane, Missoula, Billings, Boise, Salt Lake City, Ft Collins, Minneapolis, St Louis, Fayetteville and Boulder all of which were sold out venues and proof that hobo marketing actually works. Who’d have thunk that in exchange for a sandwich we’d be able to talk the homeless in each host city to allow us to adhere FT3 posters to their jackets, providing us free publicity at all the local parks, coffee houses and AA meetings. We also put stickers on stray dogs, and on occasion would hang out in parking lots waiting for pretty girls to park their cars, and then put a sticker on their bumper saying, “Want Love? Follow Me To The Fly Fishing Film Tour.”
The F3T crew traveled to 19 states across the country and rolled over 14,000 miles on the pavement on our way to one of the greatest pull-off and park fishing expeditions ever attempted. Someone needs to make a film of it!
Of the 42 shows we hosted, 28 of those shows sold out, 33 offered free taxi’s home to those too loope’d to drive and 41 had the smoke alarms go off, leaving everyone in Boise wondering what would happen if there was an actual fire and not just residual contact smoke filtering about. Those that decided to wait till the last minute to get their ticket at the door we’re rolling a set of 65% SOL dice.
Along with the 42 sanctioned FT3 showings of the films were 61 Independent Promoter shows screened across the globe, including a pair of shows in Belize and 14 shows in Canadia. The Fly Fishing Film Tour developed the Independent Promoter program two years ago, (a licensed program we offer to conservation groups, charites and fly shops) after requests for freebies and swag from fishing-related conservation groups ate all our profits of that tour (or so Chris says, even though he bought a new truck the same week). We set records this year as well with our Independent partners, proving that if you film it, and provide the beer and nachos, they will come.
The best aspect of the Independent Promotor Program was that hundreds of thousands of dollars were raised this year for local conservation groups and charities, hopefully providing summer jobs to college graduates with a weak resume but a visible FT3 tattoo.
Trout Unlimited was at the forefront of the conservation effort, inspiring local TU chapters to host Fly Fishing Film Tour shows as fundraising opportunities for their local communities and organizations such as Rivers of Recovery were able to use the event as a charity fund raising opportunity where the event raised over $70,000 and will be able to sponsor 35 local combat disabled veterans to participate in the Rivers of Recovery experience.
The 2012 Fly Fishing Film Tour gave away over $300,000 in swag which included 100 pairs of COSTA sunglasses, 40 Sage ONE rods, 200 Scientific Anglers Fly Lines, 40 pairs of Patagonia Aluminum Bar Stock Boots, 10,000 F3T Hats, thousands of COSTA keepers and YETI Koozies, 40 Hardy fly reels, countless numbers of T-shirts, 20,000 Stonefly Magazines and a used Denver Broncos Hoodie. This years tour definitely goes down in the history books as a testament that with $200 editing software, a GoPro Hero 2 and enough suction cups, tape and clamps to regularly change camera angles, you can increase viewer attendance from the prior year by 34%. Offering free beer to the first 12 people in line (there were 12 people in our crew) probably helped as well.
There’s no question that the Fly Fishing Film Tour, the first and biggest event of its kind, is making an impact on the sport by inspiring and bringing fresh fly anglers into the fold and entertaining people across the globe with the most exciting fly fishing footage and story lines in the industry. The tour is already screening submissions for 2013 and all we can say is WOW, you might want to invest in some goggles, rain gear and psychotherapy beforehand. Or, you could get your tickets early and block the gate so Thad has to be the 13th person in line.
































